Mahendra Singh Dhoni on June 5 filed a trademark application for ‘Captain Cool’ on the trademark registry portal, making the nickname no longer just a fan tagline but an official part of Dhoni’s brand image.

MS Dhoni Moves to Trademark His Iconic Moniker Captain Cool: Mahendra Singh Dhoni, who rules the hearts of millions with his calm nature, sharp mind and unmatched captaincy on the cricket field, has taken an important step off the field this time. Dhoni has taken a step towards legally making his famous nickname ‘Captain Cool’ his brand identity. According to media reports, the former Indian captain filed a trademark application for ‘Captain Cool’ on the trademark registry portal on June 5, so that this nickname is no longer just a fan tagline, but can become an official part of Dhoni’s brand image.

Through this trademark filing, Dhoni is once again proving that he is not just a successful cricketer but also a visionary brand builder. This move can be considered as a part of the preparation of his brand “SEVEN”, advertising, merchandising or possible projects on digital platforms.

Why is ‘Captain Cool’ special?

The name doesn’t just speak of cool head – it’s a recognition of the legacy that Dhoni has created:

Gave India its first T20 World Cup in 2007

Won the World Cup in 2011

Crowned Champions Trophy winner in 2013

His composure at every difficult turn, the same steady smile on his face and the guarantee of victory – this is ‘Captain Cool’.

Mahendra Singh Dhoni’s filing of the trademark for ‘Captain Cool’ is not just a legal process, but also marks the beginning of a brand-building era in Indian sports. This move shows that now players have also started protecting their name, image, and identity as personality rights and intellectual property, not just limiting it to the field.

Dhoni’s decision is not a fluke. ‘Captain Cool’ is no longer a common nickname, it has become representative of his style, mindset and legacy. The 2007 T20 World Cup win, the 2011 ODI World Cup and the 2013 Champions Trophy – his calmness and composure on each occasion has turned the name into an emotional identity.

Now, with MS Dhoni attaching legal rights to this nickname, it signals that he is serious about converting his fan connection into brand value. This move could open up new opportunities for merchandising, digital content, brand endorsements and licensing in the future.

Before Dhoni, Anil Kapoor had got protection of his personal identity and style from the court for his famous word ‘Jhakas’. Now Dhoni’s filing of this trademark shows that sportspersons have also become aware in this direction.